Shazina Masud is the Chief Operating Office of the Aman Health Care Services. She brings over 20 years of experience in private sector marketing and sales, including experience in social marketing and social franchising of reproductive health products and services. Ms. Masud has been working in the development sector for the last ten years and has experience of leading on country projects in Africa and Asia. Since March 2018, Shazina has joined as an Executive Director with Aman Health.
Previously, as Country Director for PSI /Nepal, Ms Masud has been responsible for stream lining PSI’s social marketing of family planning products and introducing innovative and market oriented initiatives to create a brand identity for the network of 400 private sector providers. She was also instrumental in partnering with the government to strengthen their capacity in providing long term family planning as well as medical abortion. Ms. Masud also spear headed PSI/Nepal’s emergency response to the earthquake in Nepal, by scaling up current programming as well as introducing immediate measures provision of water chlorination solution as well as partnering the government, as needed.
Ms. Masud has a Masters in Business Administration from the Institute of Business Administration, University of Karachi, Pakistan and is in the process of completing a MS in Creativity in Change and Leadership from Buffalo College, New York.